Optimise investment strategy thanks to adequate asset valuations

Individual hotels or portfolios, from budget to palace, standard or resort; restaurants, casinos, golf courses, spas and more.

Get the fair estimate of the value of your assets

  • Hotel or portfolio valuations, including real estate property value and business enterprise value: estimate the current market value of a hotel or its potential value after renovation, or estimate the future potential value of a project at opening date.
  • Estimate the rental value of a property or the amount of sustainable rent a property can afford, considering its operational profitability.

Our method

The valuation of an asset is primarily based on the estimation of the property’s positioning on its market, as well as its development potential with respect to its intrinsic characteristics, its management, and its competitive settings.

The current or potential value of the asset, real estate property and /or business, is established using crossed methods, including the "multiple of EBITDA" and the "Future Discounted Cash Flows", if required completed by specific methodologies related to the type of asset.

The valuation criteria are established specifically for each property, depending on its intrinsic characteristics, its competitive positioning and its environment.

The markets

MKG Consulting can be of service in all sectors that are connected to the hotel and tourism industries: hotels and serviced accommodation, restaurants, spas, balneotherapy / thalassotherapy, casinos, business spaces and conventions amongst others.

Beyond France, MKG Consulting is also widely involved in European markets, The Middle East and Africa, where it has gained experience and is assisted by the HotelCompSet database.

Our clients

Private, independent or franchised investors, hotel, restaurant and casino groups, developers, architects, local authorities, investment funds, financial organisations and others.