Analyse the market to make the right investment decisions

Hotels, restaurants, casinos, golf courses, spas, balneotherapy / thalassotherapy, business and congress facilities and any other tourism projects.

Make the most of your project

  • Feasibility studies: evaluate the opportunity to create a hotel or tourism property, define the most suitable positioning and capacity, and estimate its potential profitability.
  • Potential and positioning studies: measure the potential of a takeover of an existing property, identify business development strategies and establish actions to be implemented.
  • Impact studies: measure the impact of the creation of a hotel, casino or a restaurant on the existing market.
  • Network development strategies: understand a national or international market, measure its potential, create a development strategy and estimate the windfall.

Our method

As each project is unique, the methodology is adapted to each study, and in particular relies on perfect knowledge of the market across 30 years of experience.

The HotelCompSet database allows a close analysis of markets and submarkets, bringing together the performances of 11,000 hotels and hotel residences, representing more than 1.25 million rooms, supplied daily or monthly.

Interviews carried out with local players on the market and potential players complete this analysis with a more qualitative outlook.

The tools developed by MKG Consulting make it possible to adopt a specific strategy for turnover and potential project profitability.

The markets

Beyond France, MKG Consulting is also widely involved in European markets, The Middle East and Africa, where it has gained experience and is assisted by the HotelCompSet database.

Our clients

Private, independent or franchised investors, hotel, restaurant and casino groups, developers, architects, local authorities, investment funds, financial organisations and others.